What's Your Data Worth?

http://www.npr.org/2014/03/03/285334827/what-your-datas-worth-probably-not-as-much-as-you-think
 The fact that our information is so readily available - unsurprising. The fact that our information is so desired - not shocking. The idea that such information is cheap - also not a huge revelation. The fact that the info is so cheap is incredible. And if people with big life choices ahead of them and unhealthy people are worth more in the information business, I must be worth a whole dollar.
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But that rape thing! Wow. That information could be used in the right context but it could also be abused and should not be that cheap!